Sometimes
a trend just explodes from nowhere and there is no escaping it. For
several months now that trend has been “Keep Calm..”. If you have
been living under a rock, let me explain this trend!
Keep
Calm and Carry On was originally on a poster produced by the British
Government in 1939 in order to raise moral at the start of the second
world war. It was rediscovered around the year 2000 and has be
re-issued by a variety of companies as a decorative theme. It has
since been found on everything from mugs and rugs to clothing and
accessories. The original poster was the last in a series of three
with the previous posters reading the altogether less catchy “Freedom
Is In Peril. Defend It With All Your Might” and “Your Courage,
Your Cheerfulness, Your Resolution Wring Us Victory.” Crown
Copyright expires after 50 years, so by the time the poster was
discovered in 2000 it was in the Public Domain. The catchphrase soon
took hold and over the last few years especially the popularity has
spread worldwide, not just for the original but also for endless
parody versions. It is believed that the popularity of the slogan is
down to the fact that in post recession years the original intention
seems particularly relevant.
I
too have been bitten by the keep calm bug. I was delighted when one
of my favourite retailers of body plugs released a “keep calm”
design in their latest Fall/Winter 2012 collection. I've already
ordered a pair and put together an outfit to wear with them. The only
thing I would love more would be if they were to release a pair with
“Keep Calm And Modify Your Body” - actually I think I'll go
suggest just that! Meanwhile, check out my Keep Calm look...
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